About the Client

Our Client is a state of art specialty hospital/clinic in India specialized in infertility treatment IVF, Endoscopy, Surrogacy, Fetal Medicine, Gynecology, Wellness, situated in Ahmedabad, Gujarat. They provide the best quality, comprehensive, holistic care to women of India at a reasonable cost. An interdisciplinary team of expert and caring professionals is committed to meeting the physical as well as emotional and spiritual needs of each woman and her family.

Client Overview

LOCATION :
INDUSTRY :
COMPANY SIZE :
SOLUTION :

INDIA
HEALTHCARE
50
BIZCRM

Project Summary

WINGS Hospital is a state of art specialty hospital/clinic in India infertility treatment IVF, Endoscopy, Surrogacy, Fetal Medicine, Gynecology, Wellness, situated at Ahmedabad, Gujarat. The WINGS Women’s Hospital provides best quality, comprehensive, holistic care to women of India at a reasonable cost. An interdisciplinary team of expert and caring professionals is committed to meeting the physical as well as emotional and spiritual needs for each woman and her family.

Business Challenge

WINGS Hospital website conversions were down particularly on mobile devices. Navigational challenges, poor site functionality, cumbersome UI/UX and overall lack of responsive design were all contributing factors:

Improved functionality, usability, including a mobile-responsive design
Easy navigation that would reduce the number of clicks to key sections of the site
SEO optimization
Social media integration

Languages

Locations

0 %

Boost in Visitors

$ 0 k

Projects Worth

Functionality Implementation

A comprehensive website with 150 static pages and over 450 dynamic pages and a mobile friendly-version. The features of the new site include:

Tailored, industry insights-driven home page with the functionalities patients consider most important when they visit a hospital website in mind.
Unique design focused on the hospital’s branding and organizational goals.
Find a Doctor tool with physician profiles that display doctors’ bios, locations and contact information.
SEO optimization Featured online services like events, classes registration and News.
Mobile-responsive design that works across all devices and browsers with reduced page depth for critical functionalities and an overall optimized user experience.

Website conversions were down particularly on mobile devices
There was a challenge in navigating the Website and reduce the number of clicks to key sections of the site
There was a poor site functionality
Lack of Responsive Design

TECHNOLOGY STACK

OUTCOME

The Patient Online services section will help the patients to find information and communicate with the hospital management throughout their time as patients

Unique design focused on the hospital’s branding and organizational goals

Find a Doctor tool with physician profiles that display doctor’s bios, locations and contact information

Mobile-responsive design that works across all devices and browsers with reduced page depth for critical functionalities and an overall optimized user experience