How Sitecore Helps CMOs To Ace At Omnichannel Content Delivery

According to a survey, 97% of people working in the sales & marketing leaders believe that content is their biggest concern and the content is what ruins CMOs sleep at night. Marketers are constantly challenged by the demand for better quality content required by their organization’s different customer channels. Publishing customized content and in a faster and cost effective manner is what has become the priority to survive in this digital world. One primary constraint that has made it absolutely impossible for the businesses to create and deliver the content that is needed with supreme quality and speed is the escalation of digital channels in terms of websites, social pages and blogs. The challenge that we face in generating this content is emphasized by the marketing departments in an organization using different tools, convoluted processes with the disability to coordinate as well as lack of visibility into how the content is actually performing and generating leads for the business

The challenges in generating the required content in this digital age has what derived the huge demand for it and has led to a new phenomenon referred to as content crisis. In a nutshell, content crisis actually represents businesses lacking in two major areas when it comes to desired content that is its quality and quantity

3 major goals of a successful content strategy

The three primary objectives of a successful content strategy that businesses require to hit if they want to survive and thrive in this age of smart watches, digital signage, and leading technology:

1. Content has to be of great quality and accuracy:

In order to differentiate your content in the marketplace, you will definitely require a well-written, high quality and optimum accuracy content referencing well thought of sources and studies. Your content should differentiate rather than just to be at mediocrity

2. Content has to be serves across a growing number of distribution channels:

The omnichannel experiences depend on premium quality content. The content strategy interprets the channel strategy and not the other way around. So to be sure you should have a rigid content strategy in place first

3. Content has to be extensively personalized:

According to a study, 84% of customers convey that they like as well as prefer being treated like a person and not as a number which is extremely important to winning their business. This depicts that creating content is not all about numbers but should be specifically tailored for an individual persona

As more and more channels and target markets come out, content creation is becoming tougher day by day. Marketers got to work with similar work streams and crossroad efforts and deal with the unpredictability that pops out when utilizing multiple content pieces within the same message

HOW SITECORE CONTENT HUB IS THE BEST MECHANISM TO DEAL WITH CONTENT CRISIS?

You will always need a strategy and a helping hand from the technology to support your efforts and time in quality content generation. As the owner of a company you must start looking at the content and channel as two different entities and start investing your time and efforts into it accordingly. Every channel shall be treated as a customer of content and the content has to be generated before it gets publishes and hits the channel or channels for which it is intended. It makes more sense to localize and to tweak content for specific target audiences rather than simply generating it for the sake of it. Differentiating content from different channels enables you as business to work from a single source of content, removing content duplicity and inconsistency. Every project has constraints and the primary constraints of any project is time, cost and quality therefore introducing high level milestones in the process will eliminate a lot of drama related to content generation by making the entire process of content generation a smooth and seamless experience. Considering milestones at every small step will also help your organization to overcome operational issues. For example, the first milestone could be identifying ideas, the second milestone could involve the creation of the content, the third milestone could be revisiting and approving and the final milestone is publishing the quality content. This will allow the business to instantly identify where improvements in the process need to be made and hence detection and then correction can be made at an early stage

Benefits of having sitecore content hub

Having a sitecore content hub throughout the organization tends to be advantageous for everyone in the marketing department of the organization right from the content creators, to digital marketers, to merchandisers, and even the IT department of your business

1. Marketing operations:

It has now become very easy to manage operations, projects, and budgets across teams despite of the presence of various constraints like time, cost and quality. Everything can now be performed smoothly through strategy and planning to execute and analyze with right data and content governance

2. Digital or content marketer:

One single platform for productive and efficient access, management, and distribution of content in a sizeable and flexible manner from across all channels of content delivery

3. Content creator or web editor:

Make content creation and collaboration easier and simpler with enhanced visibility from the complete digital marketing workflow and coupled feedback on content performance

4. Merchandiser:

Always use the brand new product content at any given time through coherent integration between CMS, PCM and DAM

5. IT director:

It has now become very simple to integrate to the rest of the marketing tech stack while maintaining 24×7 operations, data security, data protection and maintaining utmost privacy while simultaneously maintain company’s governance framework and other compliance requirements

Biztechnosys is a certified Sitecore CMS service provider with handful of Sitecore projects delivered to all over the world. Our team helps you realize the true capabilities of your marketing efforts, speeding up the time to value by leveraging the right strategy, 1:1 personalization and our global delivery professionalism. You can enquire about anything related to Sitecore CMS from our team of sitecore expert developers by emailing us at info@localhost or calling us on “+91 7760097778 “. We will connect with you once we receive any enquiry