Features Of Sitecore CMS And How Convenient Are They?

Features of Sitecore CMS

Here are 10 of the most prominent features available to marketers that desire to exploit the full potential of Sitecore CMS. It includes:

KEEPING AND MANAGING BIG DATA

With the introduction of Sitecore version 7.5, Sitecore Experience Database (xDB) has also come into effect. xDB is considered as one of the useful features of Sitecore CMS which helps to store all the data that you collect regarding customers on one place. Associate with your customer relationship management or ERP to collect even richer data. Having the entire data gathered in one place saves time and efforts that might be wasted while collating information from multiple databases. Businesses that develop great customer experiences online and offline will discover it easier to both add new customers and retain existing customers.

PROVIDE SINGLE VIEW OF EACH CUSTOMER PERSONA

With Sitecore CMS, you will get to see the pages that the customers have visited on your site, customers social mentions about your business, the emails that they have opened and what product/service have purchased from you. You can also improve your customer view by setting up engagement values for the customers’ actions. It helps you to look exactly where individuals are in the customer journey. Also how closely they mingle with your respective customer profiles.

IT OFFERS REAL TIME ANALYTICS

Sitecore CMS delivers real time analytics to customer issues and report on the complete data that you have gathered. Sitecore CMS offers Sitecore analytics in order to learn which campaign is working according to your business needs and how visiotrs are navigating on your website. Sitecore analytics will assist you to create or edit or manage your content depending upon your business requirements and objectives.

MANAGE OMNICHANNEL FROM SINGLE PLACE

Sitecore experience database helps to deliver a connected experience covering all the communication channels which includes web experience which showcase a distinctive user experience to each individual that visit your company website; email experience where campaign manager gets the liberty to send proposal, receive response from your audience; mobile experience where you can easily optimize and manage how your website looks on mobile device; app experience where you get to create and develop apps using sitecore mobile SDKs which will connect you with the customer data which you store in sitecore and can be customized in real time and federated experience where sitecore helps to personalize content and manage customer data from non sitecore sites.

MARKETING AUTOMATION

With Sitecore, a simple to use drag and drop interface will let you instantly set up different automated marketing campaigns. By using the Sitecore marketing automation feature which enable you to automate the density and personalization of your customer interactions across different channels at any point of time.

ADAPTABLE A/B AND M/V TESTING

With Sitecore CMS, even a non-technical person can freely test page components, site items or email content. It involves no coding, tagging or any kind of developers’ work. Sitecore makes it a lot easier to work out which content is performing better which content requires a little tweaking or which content is the best. There is no limitation to the number of tests you can run at the same time with the feature of Sitecore multivariate testing.

CONTENT CUSTOMIZATION

Sitecore customization enables you to authorize the content that the visitor sees in real time depending upon their search behavior. On a more core level one can use the data you have collected and stored in the Sitecore experience database and so all of the online and offline messaging can be personalized.

MULTI-SITE ABILITY

With a single Sitecore license you can clearly manage different domains and microsites. Also you can share content between them which turns out to be the massive time and effort saver for you.

YOU ARE ALL COVERED REGARDLESS OF THE COUNTRIES YOU OPERATE FROM

Sitecore gives you the flexibility to keep you content in n number of languages depending upon your target audiences. It usually provides simple and easy integration with different translation software provides including Lionbridge.

SIMPLE INTEGRATION WITH THIRD PARTY SOFTWARE

Sitecore provides easy integration with any third party software solutions. A reliable Sitecore Partner like Biztechnosys will enable you connects with other different software that you have invested in like a CRM, ERP or any ecommerce platform.

The Usefulness Of Sitecore CMS

Biztechnosys ensures that the team delivers all the necessities and satisfies our valuable customers. We provide the following Sitecore CMS services which includes: to sign up for our data to be completely protected and secured. We do not have to individually sign up or log in for this. There are existing applications available which allows to simply logging in by using your Gmail or Microsoft account. Another service is that it automatically keeps on upgrading depending upon the launch of a newer version so the company does not have to worry about upgrading time and again. Additionally it rectifies any issue that may randomly pop up with you CMS instance. Sitecore has become a giant website development market and small organizations have started associating with Sitecore content management system because of the availability of its highly reliable features and enhancements. It helps the company to grow their online presence by enabling personalized marketing campaigns.