In data science, communication is very important. Of course we know that the major data science work needs great technical skills to acquire data, clean it and perform the analysis. But as you are on the process of doing all these things, it is also very important to keep the why factor in mind. Let’s understand this way, when you are given a project in your company, it is always very important to ask yourself what value it has to the company and where it fits into the bigger picture. Knowing the answers to your entire why questions are the primary step in a process which is as crucial as your actual analysis. Here comes communication – communicating your finding with your audience which includes both data scientists and non-data scientists.
The whole idea here is how effectively and efficiently you can communicate with the mass audience and make them understand your finding as you will not always get to interact only with the data scientists who have preoccupied knowledge about data science but you also have to make the other side of the audience comfortable and understandable who are not so well versed with data science through your communication skills. Hence, presenting and communicating your insights across an organization can be extremely powerful and creative.
Data visualization is a latest term that denotes charts, graphs and other types of information graphics that helps the professionals communicate data and messages more clearly and effectively to the mass audience. Never ending rows and columns on spreadsheets are far too difficult to understand and grasp for many people. Hence, visualizations communicate the meaning of data better than text explanation alone.
Visuals that represent data help audiences grasp numbers faster and better. With well-designed visuals, audiences can understand insights that were not so obvious to them before and incorporate those insights in their decision-making for the betterment of the business. A company’s pr representatives require better communication skills that include data visualizations and infographics to stand out, hike above text only articles and posts. Well-designed graphics also enhance the likelihood that an editor will publish your PR submission rather than a competitor’s. In order to make our presentations look more effective and outcome driven, we tend to use different icons, illustrations, even brief text as a good medium to showcase our creativity where the information to communicate isn’t purely based on numbers. But when you have access to great datasets the best way to show off your content is through the creative use of charts and graphs.
When we talk about effective data visualization, motion graphics, infographics and other visual content and how all of them can be used by the businesses to bring their data to life. The clue though in any of these mediums like motion graphics, infographics etc. Is to minimize your dependence on text so that you can create a more instinctive connection with your audience. With the growing demand of big data, data visualizations are more useful than ever. Optimum research and design are important for developing a visual that is eye-catching, informative and factually accurate. Charts and graphs don’t have to be extremely advanced to get their message across or be overwhelmingly beautiful. In fact, simple graphics or data visualizations are often the most effective and eye catching.
